Digital Content Manager

€1 per hour
Job Ref:

Job Title: Digital Content Manager

Job Purpose:

The Digital Recruitment Content Manager is responsible for the content lifecycle for digital patient recruiting from creation to retirement across client assets, standards management and best practice methodologies.

Major Accountabilities:

• Develop foundational content and direction to support digital patient recruiting supported by client.

• Work independently and/or with external agencies to co-create content related to client digital patient recruitment, including but not limited to text, ads, data elements, social and multimedia - in line with common standards

• Interface with study teams, in partnership with client Digital Recruitment Strategist, to validate approaches and ensure team content alignment and approval

• Develop and maintain content library, templates and approaches/methodologies for client materials.

• Develop content approaches across studies, projects, and indications – per portfolio needs

• Drive consistent, coherent and compliant branding connected to clients standards. Input and feedback on potential improvements as required

• During study lifecycle, optimize content alongside clients Digital Media Manager

• Mandates campaign creativity, content tone, customer focus and patent relevant materials. Devise and create content for tailored for specific audiences

• Stay ahead and on top of trends in patient communications and digital recruitment techniques and educate key stakeholders across client divisions

• Develop end of campaign and insights reports on study or indication levels to ensure best practices are captured and carried forward

• As needed, work with other internal and external patient communications and/or advocacy teams to further develop and generate best practices in patient facing communications

Ideal Background:

Education/Experience (minimum/desirable): • Masters or PhD in Communications, Journalism, Marketing, Public Relations or relevant field

• 5 years’ experience in communications and/or social media, ideally in agency, consulting, or multinational corporate environment

• Experience in working with clinical trial related content


• Very high proficiency with oral and written English.

Knowledge & Skill Requirements:

• Experience and demonstrated success with generation and delivery of patient-facing content or communications

• Solid experience using various recruitment channels, including digital, as well as media channel content creation

• Excellent writing and editing skills. Relevant experience in medical/scientific writing

• Demonstrated ability to manage multiple, complex, deadline-sensitive projects with a high level of quality in all deliverables

• Proactive, entrepreneurial approach to recognizing needs and anticipating issues and solving problems

• Excellent communication, interpersonal and presentation skills - Ability to adapt style to communicate at all levels of the organization

• Ability to manage stakeholders and influence across a cross-functional matrix organization

• Adept user of cloud-based enterprise systems and content management systems

Michael Bailey International is acting as an Employment Business in relation to this vacancy.

Tel: 020 7739 2022
Contact: Isabel Rieger

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